Boost for 2025 WRC Safari Rally as lighting company injects millions for weekend showdown

The 2025 WRC Safari Rally has received a significant financial boost from Kenya Power as exitement builds up for upcoming Naivasha showdown.

Kenya Power has injected Ksh.7.1 million into the 2025 World Rally Championship (WRC) Safari Rally Kenya, reinforcing its dedication to supporting local sports. 

This investment aligns with the Company’s recently launched Kenya Power Foundation, which prioritises initiatives that drive positive community impact.

The sponsorship will facilitate the installation of floodlights at the Safari Rally Service Park and enhance electricity supply to the Morendat Safari Rally Village. These efforts aim to improve access to power for rally fans and ensure smooth operations throughout the event.

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“Our participation in the WRC Safari Rally underscores our belief in the power of sports to bring people together and create lasting impact,” said Kenya Power’s Managing Director & CEO, Dr. (Eng.) Joseph Siror. 

“As the official lighting partner, we are committed to ensuring uninterrupted electricity supply at the service centre, allowing teams to work seamlessly while also enabling rally fans to stay connected by charging their phones and gadgets.”

The Safari Rally Service Centre, situated at the Wildlife Research and Training Institute (WRTI) in Naivasha, is the nerve centre for vehicle maintenance and repairs during the rally.

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 Enhanced lighting at the site will enable service teams to carry out crucial work around the clock, minimising downtime and ensuring peak performance.

Beyond lighting infrastructure, Kenya Power will also establish an exhibition pavilion at the Morendat Spectator Village. 

This space will showcase the Company’s latest advancements in electric mobility (E-mobility) and electric cooking (E-cooking), emphasising its commitment to sustainable energy solutions.

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The pavilion will double as a free charging station for electric vehicles, motorbikes, and mobile devices, ensuring fans remain powered throughout the event.

 Additionally, Kenya Power will use the platform to engage with attendees, offering insights into its energy transition initiatives and a range of customer services.

“We see this as an opportunity to engage with the public, educate them on the benefits of E-cooking and E-mobility, and address their energy concerns,” added Dr. (Eng.) Siror. “Our commitment to powering Kenya extends beyond electricity supply—we are actively driving the shift towards sustainable energy solutions.”

The 2025 WRC Safari Rally is expected to draw a massive global audience, with over 120 million viewers tuning in across 70 countries via 43 international media partners. Kenya Power’s investment ensures the event is well-lit, efficiently powered, and a memorable experience for both fans and participants alike.