Sha’Carri Richardson’s headliner with Caitlin Clark follows a high profile campaign for Nike alongside LeBron James.
Olympic silver medalist Sha’Carri Richardson and WNBA sensation Caitlin Clark have teamed up with Nike for a star-studded commercial that debuted during Super Bowl 2025 which Richardson attended with boyfriend Christian Coleman .
The ad, which aired as the Philadelphia Eagles triumphed over the Kansas City Chiefs, also features other female sports icons, including WNBA star A’Ja Wilson.
Nike’s latest campaign, titled ‘So Win’, delivers a powerful message of resilience in the face of doubt.
At the NFL Celeb Flag Football game Sha’Carri Richardson and Christian Coleman fed fans with enough romantic moments to confirm their relationship.
The commercial highlights the challenges athletes face, emphasizing the idea that negativity and skepticism are inevitable.
The tagline, reads, “There’s one guarantee in sport. You’ll be told you can’t do it. So do it anyway.”
Richardson, known for her fiery determination and electrifying speed, shared clips from the ad on Instagram with the caption, “They’ll always be watching. So make ‘em look.”
Meanwhile, Clark echoed the campaign’s motto in her own post, writing, “You’ll be told you can’t do it. So do it anyway.”
Clark, a rising force in women’s basketball, is not the first basketball superstar Richardson has shared the spotlight with.
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Previously, Nike featured Richardson alongside NBA legend LeBron James, further cementing her status as a major face of the brand.
In a separate Instagram post, Richardson had shared a carousel of images, including a clip of her larger-than-life picture displayed on a roadside banner akolgnside James as part of Nike’s latest campaign.
