Jamaican sprint queen Shelly-Ann Fraser-Pryce is celebrating the successful launch of the marketing campaign for her new product AFIMI.
Jamaican sprint queen Shelly-Ann Fraser-Pryce is thrilled following the successful kickoff of the marketing campaign for her new haircare line, AFIMI.
The decorated track star, who has won ten world championship titles, is now preparing for life beyond athletics and has ventured into the beauty industry—one of her greatest passions.
Fraser-Pryce launched the campaign on January 31, aiming to expand her brand’s reach and establish a strong presence in the U.S. beauty market.
The 10-time world champion will inspire fans by sharing her journey, celebrating culture and introducing her empowering beauty brand.
She expressed her excitement and gratitude through her social media platforms, sharing her appreciation for the support she received in New York.
“New York, you’ve been amazing! Thank you for all of the love and support. Special big up to VP Records, the perfect place to kickstart the launch of Afimi and to get to meet some of my biggest supporters. Tonight is just the beginning!” Fraser-Pryce wrote on Facebook.
AFIMI was initially launched in July 2024, coinciding with the start of the Paris Olympics, and has since been gaining traction.
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When Shelly-Ann Fraser-Pryce explained the conditions upon which she would finally retire amid talk of being “too old”.
The marketing campaign will introduce the haircare line to potential U.S. customers, beginning in New York on February 1, before its grand opening in Jamaica at a later, undisclosed date.
Inspired by her Jamaican heritage, Fraser-Pryce’s haircare line celebrates self-expression and vibrant beauty, qualities she has embodied throughout her illustrious career.
As she transitions from the track to entrepreneurship, she hopes AFIMI will empower individuals to embrace their natural beauty with confidence.
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Shelly-Ann Fraser-Pryce is set to excite Jamaicans living in the US after revealing the great plan she has in store for them ahead of her trip to New York.
With her relentless determination and passion, Fraser-Pryce is set to make a mark in the beauty industry, just as she did on the track.
The AFIMI campaign’s success in the United States will be a crucial step in solidifying her brand’s place in the global market.
