Umebant! – Kenya’s old-school slang making a comeback with Gen Z


Viral challenge of old-school slang. PHOTO/screengrab by K24digital from video posted on TikTok by @fabian-moswa

If you have been hearing the term umebant being thrown around lately, you are not alone.

Kenya’s younger generations are known for reviving nostalgic vocabulary and making it cool again and umebant is one of the reborn old-school slang.

The Vintage Sheng, once popular during playtime in the early 2000s which meant ‘you have failed’, is now making a strong comeback, with Kenyan youths creatively using the slang in hilarious ways.

Evolution

The beauty of umebant in today’s context lies in its versatility, unlike before, when it was often tied to specific contexts of failure in games, the phrase has now become much more inclusive.

 It has found its way into casual conversations, banters and even viral online challenges. It is humorously used to describe someone who is in trouble, confused, facing an unexpected setback, messed up or stuck in an awkward situation.

Why is it making a comeback?

There is an undeniable excitement in bringing back something that was once cool and making it relevant again.

The reborn of umebant among Gen Z is part of a larger trend where younger generations embrace past cultural elements as a way to stand out, create nostalgia, or add uniqueness to modern conversations.

Social media platforms like TikTok, Instagram, and X have fueled this revival, allowing Gen Z to rediscover and popularise old slang through memes, posts, and videos.

Nominated Senator Karen Nyamu takes part in the Umebant viral challenge.PHOTO/https://www.facebook.com/karenzo047
Nominated Senator Karen Nyamu takes part in the Umebant viral challenge. PHOTO/https://www.facebook.com/karenzo047

Beyond a catchphrase

The rebirth of umebant is not just about nostalgia, it shows how language can bridge generations, with millennials who grew up using the phrase now hearing it again among Gen Z.

The creative and humorous way it is used today proves that sheng remains a dynamic and evolving part of Kenyan identity.

So, next time you hear someone say umebant, do not be caught off guard. Instead, embrace it as a bridge between past and present. Whether used in banter, memes, or viral videos, it serves as a reminder that good slang never fades it just waits for the right moment to make a comeback.

Although the phrase faded over time, the rise of nostalgia and social media has brought it back and for now, it remains a key part of Kenyan Gen Z’s vocabulary.

Next time someone does something unusual, or even more unexpected, do not forget to say, umebant.

Disclaimer: Views expressed in this article are the writer’s. They do not necessarily reflect views of K24 Digital or Mediamax Network Limited.