Sha’Carri Richardson has embraced her role in Nike’s first Super Bowl ad in 27 years, showcasing her dedication and fearless mindset.
Sha’Carri Richardson has reacted to featuring in Nike’s first Super Bowl ad in 27 years, seemingly expressing love for being one of the most dedicated individuals.
The Nike ad featured the reigning world 100m champion alongside several other females as the giant brand reinforced its slogan, ‘Just do it.’
The video also encourages women and girls to go for anything they want and overlook other people’s doubts and criticism, especially in sports.
“There’s one guarantee in sport. You’ll be told you can’t do it. So do it anyway. You can’t win. So Win,” Nike captioned the video on X.
Taking her fans behind the scenes of the shoot, Sha’Carri Richardson once again proved why she remains one of the best on and off the track.
She shared clips of herself merged and displayed how she was able to hack the campaign, captioning the video: “Giving 100% no matter what.”
Sha’Carri Richardson became the face of the ad for track and field fans since the video clip started with her starting in the blocks as she decked out donning a Nike outfit.
Other phenomenal women who joined the American sprint queen include WNBA star Caitlin Clark, U.S. Open champion Aryna Sablenka, Spanish soccer player Alexa Putellas and Olympic gymnast Jordan Chiles.
Following her impressive ground-breaking five-year $20 million contract with Nike last year in March, Sha’Carri Richardson has since become a prominent face in major events and videos.
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Last year, she previewed Nike’s newest women’s footwear model, the Nike Air Superfly. In July of last year, the Olympic 100m silver medallist also starred in a Nike campaign alongside Jakob Ingebrigtsen, LeBron James and Serena Williams.
She has also achieved great milestones and in the previous week, she was named to the Met Gala’s host committee alongside other high-profile athletes, designers, actors and musicians.
Sha’Carri Richardson became a household name after shattering the 100m collegiate record at Louisiana State University as a freshman.
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She has since maintained her place among the top when she won the 100m gold at the 2023 world championships in Budapest, beating Shericka Jackson and Shelly-Ann Fraser-Pryce to second and third places respectively.
Sha’Carri Richardson also claimed the silver medal in the 100m behind Julien Alfred at the Paris Olympic Games and anchored Team USA’s women’s 4x100m relay team to a gold at the same event.
