Shelly-Ann Fraser-Pryce remains the highest earning female track star thanks to her massive brand deals but which ones are the most paying?
Jamaican sprint queen Shelly-Ann Fraser-Pryce is one of the most successful sprinters in history, having won 10 world titles and four Olympics gold medals.
That has earned her a lot in prize money but thanks to her success, she has been able to attract multi-million endorsement deals that now make her the richest female athlete in the world.
Pulse Sports highlights three lucrative endorsement deals that make Shelly-Ann Fraser-Pryce the richest female track star
Nike
Shelly-Ann Fraser-Pryce is among track queens sponsored by Nike.
Shelly-Ann Fraser-Pryce’s biggest and longstanding endorsement deal is with giant kit maker Nike.
The “Pocket Rocket” is one of the longest-serving track and field ambassadors of Nike and joins other superstars like Sha’Carri Richardson and Dina Asher-Smith in various promotional campaigns for the brand around the world.
Although the figures involved in the deal are not public, Fraser-Pryce has earned the biggest sums in endorsements from Nike and the company also takes time to appreciate her as it did just before the Paris 2024 Olympics, when it put up a banner in her honour at its headquarters in Oregon reading; “Been there, won that.”
Richard Mille
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Shelly-Ann Fraser-Pryce is the ambassador for Swiss watchmaker Richard Mille.
Shelly-Ann Fraser-Pryce signed a three-year deal with Swiss watchmaker Richard Mille in November 2023.
The sprinter dons the timepiece at major events and also showcased it at the Paris Olympics, the luxury watch retaining from $48,000 to as much over $200,000 depending on the make.
“On your mark, get set, Go! Olympic Gold Medallist and World Champion Shelly-Ann Fraser-Pryce has joined the Richard Mille family. The proud Jamaican “Pocket Rocket” and the most decorated athlete in 100m history is setting her sights on further glory at the Paris Olympics in 2024,” the watchmaker announced after sealing the deal.
Fraser-Pryce, whose net worth is estimated to be $5 million is believed to have been paid a large sum to endorse the watch.
Digicel
Shelly-Ann Fraser-Pryce is the global brand ambassador for Jamaican digital company Digicel.
Digicel is a Jamaican-based Caribbean mobile phone network and home entertainment provider, operating in 25 markets worldwide, including Jamaica, Guyana, Fiji, Haiti, Trinidad and Tobago, Samoa, Saint Lucia and Suriname.
The sprinter has been the face of the company, showcasing the best they have to offer in terms of products and services.
