Sha’Carri Richardson’s unique fasion style both on and off track has tended to make many assume it is driven by her mood at given periods, but she has explained what really motivates her swag.
American sprint sensation Sha’Carri Richardson has dismissed claims that her race-day fashion choices are solely based on how she feels at the moment, instead revealing that her style is a collaborative effort planned weeks in advance.
Richardson, who competes in the 100m and 200m, has not only dazzled on the track with her blistering speed but also off it with her bold, eye-catching fashion statements.
From her signature brightly colored hair and elaborate nails to stylish outfits, she has carved out a distinct identity that blends athletics with self-expression.
Sha’Carri Richardson has explained why she does not regret failing to win gold in the final of the 100 meters in Paris, a race she was widely expected to win.
Her flair for fashion has even extended beyond the track. In 2022, Richardson partnered with the renowned fashion house Marc Jacobs, further cementing her influence in the style world.
Despite assumptions that her pre-race look is a reflection of her immediate mood, Richardson clarified that her approach is far more deliberate.
“I have a great team that I trust, and they can feel the aura around me when I am in ‘go time,’” Richardson told Essence in a recent interview.
“I don’t start preparing on race day. Two or three weeks out, I am already getting ready for my race. The team around me picks up on my energy, and I literally let them freestyle. Whatever they come up with matches exactly how I feel, what I want to embrace, and what I want to show.”
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Though she allows her team creative freedom, Richardson occasionally offers input, particularly regarding color choices.
“Sometimes colors come to me because I feel they have a lot of energy. If I feel strongly about a color, I’ll mention it, but other than that, it’s all up to my team.”
Beyond aesthetics, Richardson sees her distinct style as a crucial part of her identity and success.
“I didn’t necessarily always fit into the traditional mold of what people think an athlete ‘should’ look like, but learning to embrace and celebrate my individuality and style has been key to my success on and off the track,” she told Blavity in a separate interview.
Richardson’s ability to merge self-expression with elite performance has made her a trailblazer in both athletics and fashion, proving that confidence and authenticity can be just as powerful as talent.
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