White Cap Unveils ‘Stay Crisp’ Campaign

Nairobi’s elite gathered at the prestigious Capital Club for an afternoon of inspiration and intention as White Cap Crisp officially launched its ‘Stay Crisp’ campaign. 

The exclusive event brought together an impressive mix of industry leaders, media and creatives for a vision-boarding experience that encouraged clarity, focus and ambition in the year ahead. 

The event opened with a musical performance by the soulful Lisa Oduor, setting the perfect ambience for an afternoon dedicated to purpose-driven living. 

The white and blue dress code reflected White Cap’s signature branding, creating an elegant yet relaxed atmosphere where guests could network and engage in meaningful conversations.

The highlight of the afternoon was the vision boarding session led by renowned life coach Jennifer Karina. She guided attendees through a reflective journey, urging them to define their aspirations with clarity. 

“Those with clear goals are 10 times more likely to succeed,” she emphasised. 

The session provided a structured approach to crafting vision boards, focusing on five core areas which are career development, healthy relationships, financial harmony, health and wellness and spirituality. 

The event aligned with White Cap Crisp’s ethos of intentional living. 

Speaking at the event, Wanjiru Murage, Marketing Manager, White Cap Crisp stated “The ‘Stay Crisp’ campaign is about embracing a fresh mindset and staying true to your goals with confidence and clarity. 

“From where we sit as a brand, we believe White Cap Crisp is more than a beer, we are positioning the brand in such a way that it inspires intentionality, purpose, clarity and blending creativity in our consumers lives.”

Among the notable attendees were music sensation Fena Gitu, creative Jay Take a Pic, TV personalities Martin Kimathi and Shiksha Arora as well as content creators Martinez Gonzalez and Frankie Just Gym It.

The ‘Stay Crisp’ campaign is set to continue with immersive experiences and digital activations, encouraging individuals to remain focused and intentional in their pursuits throughout 2025.

Singer & songwriter Lisa Oduor entertaining guests