Rolling with diamonds! Letsile Tebogo lands major deal ahead of season opener in Melbourne

Letsile Tebogo has celebrated his latest groundbreaking ambassadorial deal as he sets sights on making history this season.

Letsile Tebogo kept fans and rivals guessing after sharing some vague news on his social media platforms but he has seemingly confirmed what he has been cooking in the past few months.

An excited Tebogo informed fans on his Instagram handle about a huge financial milestone he has made ahead of his season debut at the Maurie Plant Meet in Melbourne on March 29.

After the meet in Melbourne, Letsile Tebogo will head to the Diamond League Meeting in Xiamen but first, let us pass the great news before his season starts.


Elaine Thompson-Herah has been a victim of injuries and at one point in her career, she felt like there was no need to keep trying.


The Motswana youngster has signed an ambassadorial deal with the De Beers Group. The company is a South African–British corporation which mainly specialises in the diamond industry, including mining, retail, grading, trading and industrial diamond manufacturing.

This marks a great milestone for Letsile Tebogo who is now starting to be noticed by major brands and at just 21, he has already started making money off the track.

He shared a photo of himself with the De Beers Group logo behind him and captioned it: “I am deeply honoured to share that I am now a global ambassador for De Beers Group.

“My success story is connected with my nation’s diamond heritage and I am excited to embark on this new adventure.”

His exploits last season earned him high praise and once again, Tebogo took Africa to the world stage when it comes to sprinting.

The world 100m silver medallist opened his season with the 300m world best before encountering a huge setback that almost ended his career.

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In the midst of the busy season, Letsile Tebogo lost the one person who was his greatest cheerleader and he admitted that he almost ended his season after learning about the tragedy.

However, his supportive management encouraged him to keep going and going to the Paris Olympic Games, he was the least favourite to win anything.

To everyone’s surprise, Letsile Tebogo beat Noah Lyles in the 200m as he went on to settle for the gold medal. Kenny Bednarek and Lyles finished second and third respectively.

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Letsile Tebogo’s gold medal was the first for Africa in Olympic history as far as the 200m was concerned. He also anchored Botswana’s 4x100m relay team to a silver medal behind Team USA which was anchored by Rai Benjamin.

This season, Tebogo has plans to go one place better in the 100m and 200m at the World Championships in Tokyo, Japan.